AdWiz FAQ

AdWiz is a self-service advertising platform. Advertisers buy AdWiz Credits, create campaigns and adverts, and pay only when valid ad activity is confirmed. Publishers place approved ad spaces on their websites and earn from valid billable activity.

You need an AdWiz advertiser account, a verified email address, an approved advert, a campaign with allocated AdWiz Credits, and a valid destination URL if the advert is clickable.

AdWiz Credits are advertising value inside your advertiser account. In normal GBP settings, 1 Credit equals £1.00 of advertising value. Credits can be allocated to campaigns, but they are not withdrawable cash.

No. You can upload artwork or build adverts in the portal. AdWiz handles supported banner sizes, fit checks, serving, reporting and repeat-charge protection.

AdWiz uses a small set of required-service cookies for secure sessions, registration, account preferences, payment sessions and referral attribution. The referral cookie makes sure the person who introduced a new member can be credited fairly. These cookies are not used to build behavioural profiles or sell browsing information.

A campaign is the container for your adverts, reporting, daily spend limit and allocated Credits. AdWiz only serves active approved adverts from campaigns that still have available campaign Credits.

Your wallet is debited when you allocate AdWiz Credits to a campaign. Normal ad serving then spends the campaign Credits; it does not charge your wallet a second time.

Yes. You can prepare a campaign and adverts before allocating Credits. It will not spend until it has approved adverts and available campaign Credits.

The daily spend limit is the maximum number of campaign Credits AdWiz should spend in one day for that campaign. A value of 0 means no daily limit, subject to the remaining campaign Credits.

The campaign stops being eligible for paid serving. You can allocate more Credits from your wallet to continue.

AdWiz supports uploaded image banners, generated SVG adverts, animated GIF adverts where supported, controlled HTML banner assets and inline video adverts using advertiser-hosted video URLs.

A banner size is one specific creative size within an advert, such as 728x90, 300x250 or 320x100. You can submit selected sizes for review.

Review protects publishers, visitors and advertisers. Admin checks that the advert is suitable, that clickable adverts have a valid destination, and that the creative fits the selected banner size.

Active adverts are protected because they may already have serving and billing history. You can usually create or upload another banner size, pause an active advert, or submit a revised version for review.

Yes. Display-only adverts can create valid impressions, but they do not create billable click charges because they are not clickable.

A valid impression requires a compatible advert to be served, the browser to confirm that the ad space entered visible page area, repeat-charge protection to pass, traffic checks to pass, and the campaign to have available Credits.

No. A raw ad load is not automatically billable. AdWiz separates raw loads from valid visible impressions and valid clicks.

A click must belong to a clickable advert, be linked to recent valid activity, pass campaign click-cap protection and pass traffic-quality checks. Repeated or suspicious clicks may be recorded without being charged repeatedly.

AdWiz records some activity for audit and protection even when it is not charged. This helps explain traffic quality and prevents repeated charging from the same visitor pattern.

Some impression and click prices are below one penny. AdWiz displays these to four decimal places so a 0.0055 Credit event is not misrepresented as 0.01.

Common causes are no allocated campaign Credits, daily spend limit reached, repeat cap already met for that visitor, no matching publisher ad space, the campaign being paused or the advert size not matching the available space.

Fallback adverts appear when no suitable paid advert should show for that exact space, when paid inventory is capped, or when the available advert would be a poor fit.

AdWiz is designed around compatible approved ad spaces and fair serving rules. More targeting options can be added later, but the launch model prioritises simple, safe and compatible delivery.

Check this FAQ first, then open a support request. Include the campaign, advert, banner size and page where you expected to see the advert.

A publisher is a website owner or operator who adds approved ad spaces to their site and earns from valid billable advertising activity.

You need a publisher account, a verified email address, an approved website, at least one active ad space, and the complete AdWiz code snippet pasted into the correct page location.

Only at a simple level. You choose the largest desktop size you want the ad space to use. If format-responsive serving is enabled, AdWiz can step down through the same format family for smaller screens.

Yes. Each website is reviewed separately so AdWiz can protect advertisers and keep publisher spaces clean.

Open Privacy disclosure in the publisher portal for ready-made wording and storage details. You control your own website notice and consent system; AdWiz provides the information needed to describe its advertising technology accurately.

The AdWiz advertising script may use local storage named adwiz_visitor_id and adwiz_visitor_token_v1 for frequency caps, repeat-charge protection, fraud prevention and consistent measurement. The publisher disclosure page gives the names, purposes and typical duration for your own policy.

No. AdWiz does not operate or police the publisher website cookie banner. Publishers remain responsible for their own notices and for obtaining any consent required before loading third-party advertising technology.

No. Referral attribution on AdWiz is treated as a required service function so an eligible introducing member is not denied credit because a visitor selected a simplified cookie option without understanding the effect. The referral value is used only for AdWiz attribution, not behavioural profiling.

No. A domain can exist only once across AdWiz. The www and non-www versions are treated as the same website. If a domain is already registered and you believe it should belong to your account, contact support so ownership can be reviewed safely.

AdWiz gives each website claim a unique token. You can upload the supplied adwiz-site-verification.txt file directly to the website public root or to its .well-known folder, or add the supplied DNS TXT record. Only one method needs to pass.

AdWiz checks after the website is added and then approximately every 5 minutes while verification is pending. You can also request a check from the website verification page, subject to a short cooldown.

An unverified claim expires after seven days so somebody cannot reserve a domain they do not control indefinitely. If the claim has no ad spaces or event history, AdWiz releases it automatically so the real owner can register it.

Website approval has two gates. First, ownership must be verified by file, DNS or documented admin evidence. AdWiz then performs a website policy review before the domain can become active.

Yes. AdWiz can periodically sample active websites for serious policy or safety risks relevant to the advertising network. Temporary downtime, redirects, parked pages, empty pages and sampled pages without AdWiz code do not create staff alerts. A website is never suspended automatically from a low-confidence automated finding.

No. Ownership must be verified first. This prevents an account from preparing or operating AdWiz placements for a domain it has not proved it controls.

An ad space is a specific location on your website where AdWiz can serve a compatible advert. Examples include a directory top banner, article sidebar, footer strip or content box.

It is the biggest advert the space should use on wide screens. For example, a 728x90 space should never jump up to 970x90, even if the page has enough room.

Format-responsive serving means AdWiz measures the real available width and chooses the largest supported size in the same family that fits. A 728x90 space can step down to 468x60 or 320x100 on smaller screens.

Compact fallback allows a smaller advert to sit centred inside a larger empty space when no better fit exists. It is not the same as mobile responsiveness and is usually an advanced option.

Fallback adverts are professional AdWiz adverts shown when no suitable paid advert fits, paid inventory is capped, a campaign budget is exhausted, or only poor-fit paid inventory is available.

A paid advert still has to pass fit, campaign, budget, cap and traffic rules. If it cannot safely show in that exact space at that moment, a fallback advert can keep the space filled.

Yes, where more than one eligible exact or compatible advert exists for the selected format. If only one eligible advert exists for that mobile or desktop size, the request may refresh but the visible advert can remain the same.

Use ad code only on the approved website and placement it was created for. Domain and placement checks protect advertisers, publishers and reporting quality.

Check that the full code snippet is installed once, the website and ad space are active, the page is not blocking scripts, and the container has enough width for the selected format. The installation assistant can help identify the issue.

Publishers earn from valid billable impressions and valid billable clicks served through their approved ad spaces. The current standard publisher share is 70.00%, but specific rates may vary by configured campaign or platform setting.

No. A page view or raw ad load is not automatically paid. The advert must be compatible, visible, eligible, cap-cleared and traffic-valid before it becomes billable.

Ad events can be priced below one penny. Publisher earnings may therefore be shown to four decimal places for accuracy.

Publisher and referral earnings are held separately from advertiser Credits. Eligible earnings can be requested or reviewed for payout, then admin records the manual payout status.

Invalid or suspicious activity may be recorded for audit, but it should not create repeated advertiser charges or normal publisher earnings.

Your referral links and referral-tracked fallback adverts can introduce new users to AdWiz. If an introduced advertiser later funds their wallet with real paid Credits, the referral can qualify.

The current referral earning period is 180 days from the referred advertiser’s first real wallet funding. It does not start from a click alone, signup alone or promotional starting credit.

The current standard referral reward is 5.00% of eligible AdWiz revenue from referred advertiser spend during the referral earning period. It is funded from AdWiz margin and does not reduce the publisher share for the site displaying the advert.

No. Referral dashboards show safe aggregate information such as referred signups, funded referrals and pending or approved referral earnings. They do not expose private campaign spend detail.

The code may still be refreshing correctly. If only one eligible advert exists for that exact mobile size, the same advert can be returned each time. AdWiz uses exact and safe fit rules rather than stretching poor matches.

Common reasons include an unapproved website, unsuitable placement, missing context, a blocked page, or a placement that cannot be checked safely. The admin review or support response should explain what to change.

Yes. Use the installation assistant or open support with the website, ad space ID and the page where the code was placed.

Check this FAQ first, then open publisher support. Include the website, ad space ID, page URL, screen size and what you expected to happen.